Who?

A QSR client 

Objective:

See where current customers stand compared to competitors

Why?

Understand how our customers' psychographics differentiate to our competitors, and/or find similarities that allow us to penetrate their market share

Why a Simmon Run?

1. Quantitative feedback allows us to analyze where our customers are over/under indexing in regards to our brand and their relationship to each other

2. Qualitative data allows us to study the psychographics of our competitors' customers and tap into their market share