About Me.
Marketing leader with 10+ years of experience building and scaling integrated, full-funnel campaigns for global brands across travel, tech, and finance. Proven track record of driving revenue growth and brand equity through data-driven strategies, campaign activations, and team leadership, with particular success leading international expansions and programs that fuel customer acquisition, retention, and loyalty.
Experience
2024 - Present
WPP Media
Director, Paid Social
Led global paid social strategy for Fortune 500 clients across travel, healthcare, and retail, managing a $100MM+ media portfolio in 20+ markets driving measurable growth through cross-channel integration, testing frameworks, and advanced attribution modeling. Key achievements include a 32% YoY CPA improvement, 20% lift in ROAS, and a 6x lift in Brand Metrics QoQ.
May 2025 - Present
NewCo Capital Group Canada
Interim VP of Marketing
Lead growth and performance marketing teams, integrating cross-channel functional teams, aligning departments, and driving full-funnel execution across paid, owned, and earned media. Support short and long-term business objectives.
Jan 2023 - Present
Sleeplay, PolarMonkeys, Nurture&
Performance Marketing Advisor
Scaled B2B and B2C clients from $2.5M to over $5M in annual revenue in 6months by implementing full-funnel strategies that reduced CPA by 60% and increased CLV 5x. Led cross-functional marketing integration, improved MER by 45%, and built custom reporting dashboards and strategic roadmaps to drive sustainable, data-informed growth.